Privacy policy

Last updated: October 30, 2026

At Panama Real Estate Brokers we take care of the data of people who visit our site. Here we explain, in simple words, what data we collect, how we use it, who we share it with and what you can do about it.

1. Who we are

The party responsible for your data is Rómulo Borrero, operating as Panama Real Estate Brokers, at panamarealestatebrokers.com.

  • Address: calle 70, San Francisco, PH Analuli, apartment 1-B, Panama
  • Tax registration (RUC): 8-226-528
  • Email for data matters: info@panamarealestatebrokers.com
  • Phone and WhatsApp: +507 6225-8986
2. What data we collect

What you give us:

WhereWhat data
Contact and visit formsName, phone, email, message, the property you are interested in, type of visit, preferred date and time
Special page formsName, email, phone and what you tell us about what you are looking for
Retirement and home search formsThe above, plus country, age range, approximate annual retirement income, area, lifestyle, property type, budget and timeline
NewsletterEmail and language
Chat with our assistantsEverything you write in the chat, and your email or WhatsApp if you ask us to send you a summary
Calendly appointmentsThe details you enter when booking

Please do not write health data, card or account numbers, or copies of documents in the chat or forms.

What is collected automatically when you visit:

  • Your approximate country, based on your internet address, to show the site in your language.
  • The pages you see, how far you scroll, the forms you send, your type of device and browser, and which ad or page you came from. This is measured with Google Analytics, only if you accept (see section 7).
  • Technical connection logs, which we use for security and to fix problems.

If you leave us your details, we keep in our customer system what you are looking for, a summary of your conversation and the properties that interest you.

3. How we use your data
PurposeLegal basis (Europe)
Replying to you, booking visits and helping you find, buy, sell or rent a propertySteps before a contract, or a contract
Sending you the newsletter and offersYour consent
Measuring how the site is used and improving itYour consent
Keeping the site secure and fixing problemsOur legitimate interest in protecting the site and its users
Complying with the law and defending rights in a claimLegal obligation or legitimate interest

We do not use your data for anything different without telling you first.

4. Artificial intelligence assistants and scoring

The chat is handled by artificial intelligence, not a person. What you write is sent to Anthropic or Google to generate the reply. If you give your email or phone in the chat, our system creates your customer record with those details and a summary of the conversation, so an advisor can contact you.

Chat replies are general guidance. They are not legal or investment advice and may contain errors. Confirm them with a professional.

Our system also gives each contact an automatic interest score, to help organize the work. It is based on data such as what you are looking for, your budget and your timeline. The score decides nothing that legally affects you. It is calculated automatically and we review how it works once a year, without looking at each case. You can object to it and ask for a person to look at your case.

5. Who we share your data with

We do not sell your data or share it for other companies’ advertising. We only share it with:

WhoWhy
CloudflareHosting the site and storing data
Google (Analytics, Maps and Gemini)Measuring visits if you accept, showing maps and giving chat replies
AnthropicGiving chat replies and summarizing conversations
CalendlyBooking appointments
YouTubeShowing videos, if you choose to watch them
WhatsApp (Meta)Talking with you, if you choose to write to us there
ResendSending emails, such as the newsletter and offers
Agents and collaborators on our teamHandling your request
AuthoritiesOnly when the law requires it

If you want to move forward with a property, we share the necessary data with those involved in the transaction, such as the owner, their agent or the lawyer, and we tell you first.

6. Sending data to other countries

We work from Panama, but several providers are in other countries, mainly the United States. Your data leaves your country because it is needed to handle what you asked for, or with your consent. We also rely on each provider’s data protection terms. You can ask us for more detail.

7. Cookies and measurement
WhatWhyHow longAsks your permission?
idioma-preferidoRemembering your language1 yearNo, the site needs it
consentimiento-cookiesRemembering what you decided about cookies1 yearNo, the site needs it
Compare properties listRemembering the properties you compare. It stays on your deviceUntil you delete itNo, it is something you ask for
Google AnalyticsMeasuring visits14 monthsYes
Calendly, YouTube and Google MapsShowing appointments, videos and mapsSet by each providerNot separately: they start when you open that page or use that feature

When you arrive you can accept or reject measurement cookies, just as easily, and change your mind at any time under "Cookie preferences" at the bottom of each page. We also respect your browser’s privacy signal (Global Privacy Control).

8. How long we keep your data
DataTime
Contacts who did not reach a transaction24 months from the last contact
Customers with a closed transactionAs long as required by real estate, tax and anti-money-laundering laws
NewsletterUntil you unsubscribe
Chat conversations12 months
Google Analytics data14 months

When the period ends, we delete the data or change it so it no longer identifies you.

9. Your rights

Wherever you are, you can ask us to:

  • Tell you what data we have about you and what we do with it.
  • Correct wrong data.
  • Delete your data.
  • Stop using it if you object, especially for advertising and automatic scoring.
  • Give you your data in an easy-to-use file.
  • Withdraw your permission at any time. It is as easy as giving it, and does not affect what was done before.
  • Have a person review a decision made automatically.

How to ask: write to info@panamarealestatebrokers.com. It is free. We may ask for some information to confirm it is you, and will use it only for that.

How long it takes: we correct or delete within 5 business days at most, and answer everything else within 10 business days at most. If a law requires us to keep something and we cannot do what you ask, we will explain why.

To unsubscribe from the newsletter, use the link in the email or write to us.

10. If you live in Panama

This policy follows Law 81 of 2019 and Executive Decree 285 of 2021. If you are not satisfied with our answer, you can file a complaint with the National Authority for Transparency and Access to Information (ANTAI).

11. If you live in Europe

If you are in the European Union, the European Economic Area or the United Kingdom, under the General Data Protection Regulation (GDPR) you can also:

  • Ask us to limit the use of your data while a claim is being resolved.
  • File a complaint with the data protection authority in your country.
  • Know the legal basis of each use, listed in section 3.

If a detail is needed to handle your request, the form marks it as required. Without it, we may not be able to help with that request. Giving us your data for the newsletter is optional. For now we do not have a representative in Europe; you can write to us directly at the email in section 9.

12. If you live in California

This section is for California residents and follows that state’s privacy law (the CCPA, as amended by the CPRA). This is the data we collect:

CategoryExamplesWho receives it?
Identifiers and contact detailsName, email, phoneProviders in section 5
Personal and financial details you give usAge range, approximate income, budgetStorage and artificial intelligence providers
Internet activityPages viewed and use of the siteGoogle, if you accept
Approximate locationCountry based on your connectionCloudflare
Conclusions about your interestsWhat you are looking for, interest scoreStorage and artificial intelligence providers
Content of your messagesWhat you write in the chatAnthropic and Google

This data comes from you, your device and the way you use the site. We use it for the purposes in section 3 and keep it for the time in section 8.

We do not sell your data or share it for targeted advertising, and we do not do so with the data of anyone under 16.

Your rights in California: to know what we collect, receive a copy, correct, delete, and ask us not to sell or share your data. You or a person you authorize can ask at the email in section 9. We respect the Global Privacy Control signal. We will not treat you worse or charge you more for using your rights.

13. Minors

This site is for people over 18. We do not seek data from minors. If you think a minor gave us their data, write to us and we will delete it.

14. How we protect your data

We use a secure connection and limit access to data to those who need it for their work. No site is one hundred percent secure. If a security problem puts your data at risk, we will immediately notify the relevant authorities and the people affected.

15. Changes to this policy

We review this policy at least once a year. If something important changes, we announce it on the site and update the date above.